Scenting a luxury venue is one of the most effective ways to provide visitors with an unforgettable experience. Scent can directly affect people's emotional state; a relaxing and refreshing aroma makes guests feel at ease the moment they enter the venue. At the same time, a pleasant scent increases the perception of quality and loyalty to the venue, contributing to a positive experience for visitors. Fragrancing, which is used in many luxury venues from hotels to restaurants, beauty centers to stores, strengthens the brand image and creates a unique identity for the venue. In this way, customers are ensured to remember the place not only visually but also in a sensory memory.